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Hi-mart Final Analysis & Retail Strategy Planning

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작성일 23-09-18 01:20

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Download : Hi-mart Final Analysis & Retail Strategy Planning.pptx






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Hi,mart,Final,Analysis,&,Retail,Strategy,Planning,기타,레포트


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Download : Hi-mart Final Analysis & Retail Strategy Planning.pptx( 98 )


Hi-mart Final Analysis & Retail Strategy Planning

순서
Hi-mart Final Analysis & Retail Strategy Planning

레포트/기타

_SLIDE_1_
1
Hi - mart
Final Analysis &
Retail Strategy Planning
_SLIDE_2_
Contents
1st
2nd
3rd
4th
Consumer analysis
Retailer choice by buying process
Competitor analysis retail mix
Strategy for Hi-mart
Expected effect
2
_SLIDE_3_
Who is our target consumer
Hi-mart
- Top retailer in electronics
- Home appliance & electronics
Age 15 20 35
economicallyactivepopulation
Newly Married couples’ age range
Newly married couple
High price → highly profitable
High repurchase rate in Himart
(newly married couple : young age → Customer Lifetime Value ↑
- But no differentiated strategies
2. The middle class
- Low competitiveness in premium products → target people who buy premium products
Higher inc…(skip)

31 years old

① First time to buy, high-involvement product(expensive & use quite

② the middle class not only reasonable price, but also service

③ somewhat desire premium products ( ad, premium policy by co.)

2. Search Information

3. Evaluate retailers

4. Select retailers

5. Visit store

6. Evaluation


Hi-mart Final Analysis & Retail Strategy Planning , Hi-mart Final Analysis & Retail Strategy Planning기타레포트 , Hi mart Final Analysis & Retail Strategy Planning
다.
REPORT 11(sv76)


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